Winning
GTM consulting
GTM recruiting
RevOps
generative SEO
sales automation
sales coaching
demand gen
CRM configuration
playbook design
channel strategy
inbound marketing
GTM engineering
content-led growth
live deal support
distribution
GTM consulting
GTM recruiting
RevOps
generative SEO
sales automation
sales coaching
demand gen
CRM configuration
playbook design
channel strategy
inbound marketing
GTM engineering
content-led growth
live deal support
distribution
for startups
We work hand-in-hand with early-stage founders and sales teams to build repeatable, scalable, and effective revenue engines that get you from 0 to 1.
What we do
Early-stage sales is hard. Founders must build a GTM motion from scratch, perform tedious sales tasks with no formal training, and grow company revenue while building a world-class product - all before executing a high-stakes, delicate transition to a sales-led structure.
ZP5 is where hustle meets horizon and rubber meets road.
We are artists of the middle - your embedded early sales team for after 0 but before 1, driving today's revenue and designing tomorrow's scale.
"When I built my first company, the whole game was product. Hire the best talent, ship the best software, win. Not anymore. Tech moats are out, distribution moats are in, and all of the alpha and lost sleep has moved to GTM. We are in a highly competitive race for customer lock-in and loyalty ...it's not a stretch to say that because of ZP5 we are now winning that race and pulling away."
Founder and CEO
Seed-Stage, Horizontal AI Agent Startup
Personalized
Every engagement starts with a 1-week DD period. We’ll learn your business, product, and market inside-and-out, design a custom plan around your goals, and strictly run plays that complement your style as a founder.
Hands-On
Most consultants operate at an arms-length, offering only high-level frameworks and generalized advice. We're not afraid to get our hands dirty with execution and will take a true boots-on-the-ground, operator-driven approach.
Comprehensive
We are a full-cycle, full-service shop. Our work covers all strategy (market research, competitive, pricing, product), core IC (outbound, demo/disco calls, proposals, closing), & peripheral (tooling, ops, enablement, talent) work.
Adaptive
"Things never happen the same way twice." We are first principles thinkers and generalists with a high tolerance for ambiguity and novelty. Our goal is to be your #1 contact on speed dial for growth problems in all forms.
Fortifying founder-led sales
Our job: The "Doer"
The goal of the product-market fit phase is to figure out what works and win at all costs. We pair iterative strategy with full-funnel revenue-generating execution (building, accelerating, converting pipeline) to hack early growth.
TOP-of-funnel
We create the outbound strategy (positioning, channel, messaging, ICP) and execute the day-to-day prospecting (lead sourcing, account research, enrichment, outreach).
Live deal support
We are enterprise AE's on-call. We can run full cycles start to finish or step in to help with complex discoveries, demo builds, competes, pricing, negotations, POC's, and more.
90% of sales isn't selling. We'll handle the nitty gritty so you can get back to company-building.
Right now your perfect customer is evaluating a competitor. We'll get you in every conversation.
We pack in many cycles of experimentation and iteration to calibrate product, pricing, & positioning.
De-Risking transition to Sales-Led
Our job: The "Builder"
The goal of the GTM-fit phase is to operationalize what works and win through structure. We codify the processes, build the capabilities, and assemble the team that lay the groundwork for a predictable, scalable sales motion.
TOOling/Ops + Enablement
We set up the organizational machine - hardware (CRM, sales engagement, AI/productivity) and OS (playbooks, staging, collateral, BVA's) - for winning through structure.
Recruiting & training
We source and place top-tier foundational sales talent and train them (on product, best practices, etc.) to guarantee a fast ramp, long-term success, and business momentum.
We'll figure out how to run the fastest sale, close the biggest deals, uncover untapped ICP, & more.
We supply the 3 pre-reqs for effective FT hires - the lead engine, playbook, and infrastructure.
We start the flywheel. Talent creates culture, basic plays turn advanced, & process becomes machine.
How we work
Engagement Model
Our typical engagement model consists of four stages over 6 months; for best results, we do not proceed until each has been validated.
Diligence & Setup
Mandatory unpaid period for DD, proposal, and setup.
- Company, product, and technology deep dive
- Market research + total competitive landscape
- Example customers, review of deals and "wins"
- Expert interviews, 1-2 customer interviews
- Detailed POA with deliverables & ROE
Time: 1-week
Outbound Validation
Build a repeatable demand-generaton funnel.
- TAM sourcing (categorized lead lists using 10+ DS's)
- Systematize account research, intent data, & scoring
- Personalize & A/B test outbound frameworks
- Refine messaging, channel strategy, and ICP focus
- Run warm lead engine via referrals, network
Time: 1-2 months
Sales Process Design
Codify end-to-end playbook & spin up surrounding enablement.
- CRM setup/configuration and workflow automation
- Design custom sales staging
- Create collateral + production-grade content assets
- Live deal support (incl. discos/ demos, decks, pricing, ENT)
Time: 1-2 months
Full-Time Hiring
Source, hire, and train top-tier talent for sales team.
- Map out headcount reqs, timelimes, and profiles
- Source top-tier candidates via multiple funnels
- Develop industry/stage culture & skills assessment
- Build complete ramping package with materials
- Train FT reps on established processes; support for 3 mo's
Time: 2 months+
How we work
Pricing
We have three standard service offerings to meet you where you're at.
All come with 2 dedicated team members, bi-weekly calls, and a shared slack channel.
Launch
$5000
Per Month (month-to-month)
For companies at square one. We will source, sell, and close your first 2-3+ customers, guaranteed.
Scale
Custom
for 3 months + placement fee
Our signature package. 3-month engagement designed to lead up to and derisk your FT sales hires.
Grow
$8000
Per Month (Month-to-month)
Straight-up demand gen. High-intent, high-quality outbound with a 30-hr/week time commitment.
Meet The Team
Your embedded GTM strike team. Big picture thinkers with 15+ combined years of startup GTM experience.
Erik Hanson
Partner
Renzo Costarella
Partner
Start with a free 30-minute consultation call
What customers say
Beyond my expectation
December 21, 2024
Phenomenal job so far
We started working with Erik and Renzo a few weeks ago and I'm blown away. They've had more success with cold outbound in two weeks than our team since launch. Opened my eyes in a big way...there really are levels to this.
Highly recommended
February 5, 2025
Very smart idea
Founds these guys via a shared investor channel. Fantastic model executed by two ridiculously good reps. Stepped in as our founding sales team for 6 months, recruited our FT talent, and set them up to crush. Couldn't be happier.
First class service
February 18, 2025
An extension of our team
Not an agency. Extraordinarily hands-on, responsive, and thorough. Unlimited in their scope. Feels like an extension of our team. Won't work with you unless they think they can help. 10/10. Bravo
zeropoint5
0Point5
Zero.Five
0.5
zeropoint5
0Point5
Zero.Five
0.5
Get in touch
Questions? Want to learn more? Drop us a line
and we'll get back to you in 1-2 business days.